social-media-skills

快速判断

01这个 Skill 是干嘛的: 把社交媒体数据整理成指标分析、内容诊断和行动建议。
02它能解决什么问题: 解决只看零散点赞与播放数据、无法判断内容表现原因和下一步动作的问题。
03它适合谁来用: 适合需要周期性复盘账号表现的内容运营、品牌和增长团队。

把社交媒体指标整理成分析看板与可执行的内容反馈。

主要能力

Turn a LinkedIn Analytics export into an interactive dark-themed React dashboard plus a written strategic analysis with 5 data-backed content recommendations. Reads every sheet in the export, builds charts for engagement trend, follower growth, post performance scatter, day-of-week heatmap, and audience breakdown. Use this skill whenever the user says "analyse my linkedin", "linkedin analytics", "build my dashboard", "review my performance", or uploads a LinkedIn Analytics export file. Requires the user's LinkedIn Analytics export (xlsx) as input.

使用方式

仓库级安装会保留完整目录；本次核验的入口是 skills/analytics-dashboard/SKILL.md。使用前先阅读英文 README 与原始 SKILL.md，并按当前 Agent 的目录规范安装。

适用边界

平台指标口径不同，跨平台比较前必须统一时间窗和定义。

许可与来源

来源：GitHub 公开仓库。核验许可：MIT。本页是贴近原仓库结构的中文导读，具体参数、依赖和更新记录以英文 README 为准。

The complete set of Claude skills behind Charlie Hills' content system. 350k+ followers across LinkedIn, Instagram, Substack, X and YouTube. 100m+ views per year. All running through one system that starts with the newsletter and flows out to every other channel.

Built by Charlie Hills. Subscribe to the MarTech AI newsletter for weekly breakdowns of how this system works in practice.

Contributions welcome. Found a way to improve a skill? Open a PR. Run into a problem? Open an issue.

What are Skills?

Skills are markdown files that give AI agents specialised knowledge and workflows for specific tasks. When you install these in your project, Claude recognises when you're working on a social media task and applies the right patterns, voice rules, and platform constraints.

How Skills Work Together

Every skill reads shared context. The voice-builder skill is the foundation. Every other skill checks it first (via about-me.md and voice.md) before drafting a line.

                    ┌──────────────────────────────────────┐
                    │           voice-builder              │
                    │   about-me.md + voice.md             │
                    │   (read by every skill below)        │
                    └──────────────────┬───────────────────┘
                                       │
                    ┌──────────────────▼───────────────────┐
                    │         newsletter-voice             │
                    │   newsletter-voice.md                │
                    │   (the source every piece comes from)│
                    └──────────────────┬───────────────────┘
                                       │
     ┌────────────┬────────────┬───────┴───────┬────────────┬────────────┐
     ▼            ▼            ▼               ▼            ▼            ▼
┌──────────┐ ┌──────────┐ ┌──────────┐ ┌──────────────┐ ┌──────────┐ ┌──────────┐
│ Profile  │ │LinkedIn  │ │ Video    │ │ Analytics &  │ │Community │ │Standalone│
│          │ │ posts    │ │          │ │ Scoring      │ │          │ │          │
├──────────┤ ├──────────┤ ├──────────┤ ├──────────────┤ ├──────────┤ ├──────────┤
│profile-  │ │post-     │ │reels-    │ │post-scorer   │ │pinned-   │ │hook-gen  │
│ optimizer│ │ writer   │ │ scripting│ │              │ │ comment  │ │content-  │
│          │ │graphic-  │ │youtube-  │ │analytics-    │ │          │ │ matrix   │
│          │ │ designer │ │ thumbnail│ │ dashboard    │ │          │ │niche-    │
│          │ │          │ │          │ │              │ │          │ │ research │
│          │ │post-form │ │          │ │              │ │          │ │gemini-*  │
│          │ │          │ │          │ │              │ │          │ │quote-post│
└──────────┘ └──────────┘ └──────────┘ └──────────────┘ └──────────┘ └──────────┘

See each skill's SKILL.md for trigger phrases, inputs, and dependencies.

Available Skills

Skill	Description
voice-builder	Build `about-me.md` and `voice.md` from an interview plus 3 to 5 writing samples. The foundation every other skill reads.
newsletter-voice	Add newsletter-specific writing instructions on top of voice-builder. Produces `newsletter-voice.md`.
profile-optimizer	Rebuild a LinkedIn profile for conversions. Headline, about, experience, featured section, plus 4 image generation prompts.
post-writer	Draft LinkedIn posts in your voice using the voice files.
graphic-designer	Pick between HTML/CSS graphic and AI-generated infographic based on the post content.
post-scorer	Pull your post history via Apify and score any draft against what actually performs for you.
reels-scripting	Reverse-engineer an outlier Reel via Apify + Gemini 2.5 Flash. Write a new script in your voice from your newsletter.
youtube-thumbnail	Turn a video title into a branded YouTube thumbnail prompt for Gemini.
pinned-comment	Meme-style pinned comments with a matching image generation prompt.
hook-generator	6 clickbait-style two-line hook variations per topic.
post-formatter	Topic to ready-to-publish post using PAS, AIDA, BAB, STAR, or SLAY.
content-matrix	Pair your pillars with 8 formats for 32+ post ideas in one table. Justin Welsh style.
niche-research	Drive Claude for Chrome to scroll Reddit, X, and Google with verified dates. Surfaces the 20 most relevant stories in your niche from the last 7 days.
gemini-infographic	The whiteboard style that pulled 480k impressions from 3 posts.
gemini-carousel	Slide-by-slide carousel generator with an approval gate.
quote-post	Claude writes the quote, Gemini recreates the image with the quote baked in.
analytics-dashboard	LinkedIn Analytics export to interactive React dashboard plus 5 data-backed recommendations.

Installation

Option 1: Claude Code plugin marketplace

# Add the marketplace
/plugin marketplace add charlie947/social-media-skills

# Install the plugin
/plugin install social-media-skills

Option 2: Clone and copy

git clone https://github.com/charlie947/social-media-skills.git
cp -r social-media-skills/skills/* ~/.claude/skills/

Option 3: Individual skill upload (Claude Desktop)

Download any skill folder, zip it, and upload via Customise skills in Claude.

cd social-media-skills/skills
zip -r voice-builder.skill voice-builder
# Upload voice-builder.skill through Customise skills in the Claude app

Option 4: Git submodule

git submodule add https://github.com/charlie947/social-media-skills.git .agents/social-media-skills

Then reference skills from .agents/social-media-skills/skills/.

Option 5: Fork and customise

Fork the repo, swap the voice rules for your own, and clone your fork into your projects.

Usage

Run voice-builder first. Every other skill needs about-me.md and voice.md to work properly.

Once installed, ask Claude to help with content tasks and it will pick the right skill:

"Build my voice" → voice-builder
"Write me a post about AI agents" → post-writer
"Score this draft against my history" → post-scorer
"Make me a carousel from this" → gemini-carousel
"What should I post this week" → niche-research or content-matrix
"Turn this outlier Reel into a script" → reels-scripting
"I need a thumbnail for 'How I fired my team'" → youtube-thumbnail
"Write me a pinned comment" → pinned-comment

Skill Categories

Voice foundation

voice-builder — interview + sample analysis, writes about-me.md and voice.md
newsletter-voice — newsletter-specific writing rules on top of voice-builder

profile-optimizer — full profile rebuild
post-writer — drafts in your voice
graphic-designer — HTML/CSS graphic or AI infographic, auto-selected
post-formatter — topic to post via named framework (PAS, AIDA, BAB, STAR, SLAY)
hook-generator — 6 hook variations per topic
post-scorer — scores drafts against your post history
content-matrix — pillars x formats ideation
niche-research — 7-day niche research via Claude for Chrome
gemini-infographic — whiteboard style for Gemini
gemini-carousel — slide-by-slide carousel
quote-post — two-step quote workflow

Instagram Reels

reels-scripting — Apify + Gemini 2.5 Flash reference analysis, newsletter-aligned script

YouTube

youtube-thumbnail — title to Gemini thumbnail prompt

Community

pinned-comment — meme-style pin + image prompt

Analytics

analytics-dashboard — LinkedIn export to dashboard + 5 recommendations

Prerequisites

A few skills need external services. Set these environment variables before use:

Variable	Needed for
`APIFY_API_TOKEN`	post-scorer, reels-scripting
`GOOGLE_AI_API_KEY`	reels-scripting (Gemini 2.5 Flash video analysis)

Set them with:

export APIFY_API_TOKEN=your_token
export GOOGLE_AI_API_KEY=your_key

The image generation skills (gemini-infographic, gemini-carousel, quote-post, youtube-thumbnail, profile-optimizer) output ready-to-paste prompts. You run them in a separate Gemini chat with Create Image enabled. No API key needed.

Contributing

PRs and issues welcome. See CONTRIBUTING.md for guidelines on adding or improving skills.

Run ./validate-skills.sh before submitting to check your skill against the spec.

License

MIT. Use these however you like. If they help you, a link back to the newsletter is appreciated.

— Charlie

请帮我安装「social-media-skills」。它是一个 Agent Skill 或仓库级 Skill 包。来源：https://github.com/charlie947/social-media-skills 请先阅读仓库的 README、SKILL.md 与安装说明，再按我当前使用的 Agent 的原生规范安装；如果仓库兼容 Agent Skills CLI，优先执行「npx skills add https://github.com/charlie947/social-media-skills」。不要写死为某一个 Agent 的专用目录，不覆盖已有同名文件。完成后告诉我实际安装位置、启用方式和验证结果。